Reverse Logistics Today

Social Media hits the Liquidation Market

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We thought you might be interested in reading an e-Book on the Secondary Market written by Bob Auray, president of Genco Marketplace. We have been working with Bob over the last several years to evaluate trends, opportunities, and dynamics in the Secondary Market (AKA The Liquidation Market).  Bob's e-book educates the general consumer on the benefits of purchasing products from liquidators in the secondary market.  We think the e-book does a great job in defining the structure and dynamics of the liquidation market. More importantly it provides consumers with guidance on how to purchase products in the secondary market and offers suggestions on what to look for when buying liquidated projects. Overall a very objective document that is also a fun read. Cudos to Bob and his marketing team.

We believe that one of the keys to success in the Asset Recovery & Liquidation Market is the ability to move products quickly from the retailers shelves directly to consumers in the secondary market.  There are many intermediary players in the liquidation supply chain who expect to make money everytime the product is moved downstream.  This status quo creates an environment of market ineffeciency and productivity bottlenecks. Products may sit on the shelf for extended periods of time at various stages in the channel;the longer it sits the more likely the price is expected to erode.  Furthermore, multiple touch points in the channel create downward pressure on the price or Asset Recovery Rate that retailers and OEMs can expect to realize.  Genco Marketplace's direct to consumer liquidation platform overcomes these challenges by creating market disintermediation. This in turn eliminates the middle man and helps improve the efffeciency and productivity of the asset recovery and liquidation process; a win-win for consumers and retailers/OEMs alike.

To read the e-Book click here:

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