Case Studies Service Lifecycle Management-Reverse Logistics

Problem
FORTUNE 1000 Service provider experienced long sales cycles and flat year over year revenue growth. 

Key Findings

• No Marketing Engine in Place
• Only pursuing really big deals
• Limited communications and cooperation between business units
• Service portfolio not well understood by market
• Issues with customer satisfaction

Blumberg Advisory Group Recommendations

• Develop & Implement a direct marketing strategy
• Utilize Public Relations & Marketing Communications to increase market  awareness
• Expand service portfolio
• Improve services delivery infrastructure
• Define market position and value proposition

Results

• 30% Revenue growth in services over 24 month period
• 15% increase in profits