Blumberg Advisory Group, Inc. recommendations are based on rigorous market research. The firm offers a wide range of market research services which provide a quantitative and qualitative analysis of every issue. We are equally skilled in industrial and consumer market research.

Internal Assessments

Interviews with key client company personnel which are used to evaluate organizational dynamics, internal performance, and opinions of the client company personnel regarding the company’s strategic direction.

Competitive Analysis

Identification and assessment of key players in the client’s market based on their strategies, financial performance, product/service portfolios, reputation, etc.

Market Size and Structure Studies

Identification of segments and trends in the client’s market, and forecasting of the current and future value of these markets

Focus Groups

Discussions with small groups of 8 - 12 potential or current end-users designed to elicit general opinions about products/services, brand preferences, willingness to pay a premium for better products and services, buying habits, price sensitivity, etc.

Large-scale External Surveys

Surveys of a large number of current or potential end-users designed to quantify opinions about products or services, unmet needs, brand loyalty, buying patterns, customer satisfaction, etc

Internal Surveys of the Client's Personnel

Survey of the client’s sales or service personnel to determine levels of experience, employee satisfaction, performance levels, and collection of relevant data to compare the client with other companies.